Anyone who has never placed an Amazon Fresh or Whole Foods Market order must now first sign up for an invitation, even Amazon Prime members.
Amazon is “increasing capacity each week and will invite new customers to shop every week,” according to a statement.
“This feature will give delivery customers a virtual ‘place in line’ and will allow us to distribute the delivery windows on a first come, first served basis,” Amazon said in the statement.
Notably, it’s been hard to secure a delivery time slot on many of the major online grocers’ websites.
Amazon previously announced plans to create 100,000 new full and part-time jobs in its fulfillment centers and delivery operations.
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