Marcy Kelly wrote the screenplay for the movie, set in the underground hip hop world of Atlanta. Though the cast has not been announced, Lil Yachty is being eyed for the lead role.
“I’m so excited to be part of this film with Mattel,” said Lil Yachty, a musician best known for the songs “Broccoli” and “iSpy.” “I played Uno as a kid and still do today, so to spin that into a movie based on the Atlanta hip hop scene I came out of is really special. It hits close to home for me.”
Uno was created in a Cincinnati barbershop in the ’70s as a way for families to spend time together. Five decades later, the game is available in more than 80 countries. Mattel has owned the game since 1992.
Along with Lil Yachty, Mattel Films will produce the movie with Quality Control’s Kevin “Coach K” Lee, Pierre “P” Thomas and Brian Sher for Quality Films.
Robbie Brenner, executive producer, and Kevin McKeon, supervising producer, will lead the project for Mattel Films.
“At Mattel Films, we are looking to explore stories that bring our brands to life in unexpected ways,” said Brenner. “Uno is a game that transcends generations and cultures and we look forward to partnering with Lil Yachty, as well as with Coach, P, and Brian Sher, to transform the classic Uno game into a comedic action adventure.”
Numerous films have been based on Mattel products and toys, including American Girl, Barbie, Barney, Hot Wheels and Magic 8 Ball.
Lil Yachty is represented by ICM Partners and Uwonda Carter Scott. Kelly is represented by 3Arts Entertainment and JYWAMM.