Ms. Rodabaugh offers workshops to teach mending. So does Celia Pym, a textile artist in London whose work was featured in “Don’t Feed the Monster!,” an exhibit last year at Galleri F15 in Norway that critiqued big fashion. For the show, Ms. Pym visibly mended a sweater with contrasting white wool.
Ms. Wilding Cardon, 48, who lives in Utah, had her mending revelation four years ago. A die-hard thrifter, she found herself passing on items because they had a rip or hole. But then while on Pinterest she came across a photo of a sweater sleeve repaired with a small red patch sewn on with white thread.
“It was such a simple image,” Ms. Wilding Cardon said. “But it spoke volumes to me.”
Like Ms. Sekules and others before her, Ms. Wilding Cardon quickly found her way to Tom van Deijnen, a software engineer and accomplished home sewer who lives in Brighton, England. Mr. Van Deijnen, who goes by the name Tom of Holland (he is Dutch), is generally recognized as the popularizer, if not the inventor, of visible mending, and one of the first to use the hashtag.
For years, Mr. Van Deijnen, 46, has repaired his clothes, sometimes trying to make invisible repairs. It never worked out. “I thought, Well, I can turn that around and make it really visible,” he said. “It allowed me to be more creative with garments as well.”
About 10 years ago, he started a blog to promote his Visible Mending Programme, which basically involves him posting on social media and holding workshops, for which there is a fee, to teach mending skills. He also takes on commissions from private clients; garment repairs begin at around $40.
Now fashion brands, perpetually in the business of convincing shoppers to buy new clothes, are also promoting longevity. Eileen Fisher, A.P.C. and Toast, to name a few, have programs for swapping, repurposing or mending clothes. Last fall, Ace & Jig, the women’s label that makes its own yarn-dyed woven textiles, gathered up garments with tears or other flaws and had them visibly mended by skilled sewers before selling them online.